Sense Advertising understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and our obligations under the law.
- Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
||means an account required to access and/or use certain areas and features of our Site;
||means a small text file placed on your computer or device by our Site when you visit certain parts of our Site and/or when you use certain features of our Site. Details of the Cookies used by our Site are set out in section 12, below;
||means this website, www.senseadvertising.co.uk
|“UK and EU Cookie Law”
||means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015; and
||means Sense Advertising & Marketing a limited company registered in England
- Information About Us
- Our Site, senseadvertising.co.uk is owned and operated by Sense Advertising & Marketing, a limited company registered in England, whose address is 2nd floor, Woodgate Studios, 2-8 Games Road, Cockfosters EN4 9HN
- For information on our data protection officer please use the contact details supplied below at point 14.
- Scope – What Does This Policy Cover?
- What Data Do We Collect?
- business/company name;
- contact information such as email addresses and telephone numbers;
- demographic information such as post code, preferences and interests;
- IP address (automatically collected);
- web browser type and version (automatically collected);
- operating system (automatically collected);
- a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to (automatically collected);
- and further information as required.
- How Do We Use Your Data?
- All personal data is stored securely in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR). For more details on security see section 6, below.
- We use your data to provide the best possible services to you. This includes:
- Providing and managing your access to our Site;
- Personalising and tailoring your experience on our Site;
- Supplying our services to you;
- Personalising and tailoring our services for you;
- Responding to communications from you;
- Supplying you with email e.g. newsletters, alerts etc. if you have subscribed to these (you may unsubscribe or opt-out at any time by clicking on Unsubscribe at foot of emails);
- Market research;
- Analysing your use of our Site [and gathering feedback] to enable us to continually improve our Site and your user experience;
- In some cases, the collection of data may be a statutory or contractual requirement, and we will be limited in the services we can provide you without your consent for us to be able to use such data.
- With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and/or telephone and/or text message and/or post with information, news and offers on our services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.
- Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process your personal data if at least one of the following basis applies:
- you have given consent to the processing of your personal data for one or more specific purposes;
- processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;
- processing is necessary for compliance with a legal obligation to which we are subject;
- processing is necessary to protect the vital interests of you or of another natural person;
- processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or
- processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
- How and Where Do We Store Your Data?
- We only keep your data for as long as we need to in order to use it as described above in section 5, and/or for as long as we have your permission to keep it. In any event, we will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it in accordance with the terms of our Data Retention Policy. Our Data Retention Policies are:
Website data is stored for three months, and emails from contact us are stored for twelve months (for legitimate interests).
- Your data will only be stored within the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein).Data security is of great importance to us, and to protect your data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through our Site.
- Steps we take to secure and protect your data include:
- Any email sent through our system is scanned, verified and stored on a clustered, highly available email system, these are only accessible to the administrators of the system (IT providers) and the director of the company.
- Data is stored on a highly available storage system with strong security .
- Backups are retained for 3 months.
- Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to us data via the internet.
- Do We Share Your Data?
- We may contract with third parties to supply services to you on our behalf. These may include search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.
- We may compile statistics about the use of our Site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.
- In certain circumstances we may be legally required to share certain data held by us, which may include your personal information, for example, where we are involved in legal proceedings, where we are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of us.
- What Happens If Our Business Changes Hands?
- In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes, unless you have contracted services with us.
- How Can You Control Your Data?
- When you submit information via our Site or sign up to our newsletters, we will give you the ability to opt-out of receiving emails from us, which you may do by unsubscribing using the links provided in our emails.
- You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
- Your Right to Withhold Information and Your Right to Withdraw Information After You Have Given it
- You may access all areas of our Site without providing any data at all.
- You may withdraw your consent for us to use your personal data as set out in section in 5 at any time by contacting us using the details set out in section 14, and we will delete your data from our systems. However, you acknowledge this may limit our ability to provide the best possible services to you.
- How Can You Access Your Data?
You have the legal right to ask for a copy of any of your personal data held by us (where such data is held). Please contact us for more details using the contact details below in section 14.
- What Cookies Do We Use and What For?
- Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
- Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
- Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you may not be able to use all the features on our website.
- All Cookies used by and on our Site are used in accordance with current English and EU Cookie Law.
- Before any Cookies are placed on your computer or device, you will be shown a pop-up or message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our Site may not function fully or as intended.
- The following first party Cookies may be placed on your computer or device:
|Name of Cookie
|Google Analytics and remarketing
||To monitor performance of the site and improve end-user experience
- Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use our Site. This, in turn, enables us to improve our Site and the services offered through it. You do not have to allow us to use these Cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of our Site, it does enable us to continually improve our Site, making it a better and more useful experience for you.
- The analytics service(s) used by our Site use(s) Cookies to gather the required information. Certain of these Cookies may be placed immediately when you first visit our Site and it may not be possible for us to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below in section 12.12.
- You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
- You can choose to delete Cookies at any time however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
- It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
- Summary of Your Rights under GDPR
Under the GDPR, you have:
- the right to request access to, deletion of or correction of, your personal data held by us;
- the right to complain to a supervisory authority;
- be informed of what data processing is taking place;
- the right to restrict processing;
- the right to data portability;
- object to processing of your personal data;
- rights with respect to automated decision-making and profiling (see section 13 below).
- Automated Decision-Making and Profiling
We do not use personal data for the purpose of automated decision making and profiling.
- Contacting Us